A charming throwback to less tech-heavy times, postcards have a special warmth that should not be overlooked. An actual physical postcard sent to a voter can make a critical difference in name recognition, voter turnout, and commitment to a candidate. Postcards have a high rate of voter retention and present a uniquely personal opportunity to communicate with voters. We have personally heard from voters moved by our Postcard efforts, expressing excitement over receiving "their" postcard in a special election. Further, a postcard is often retained by a voter as a physical reminder to vote.
In special and off-year elections when turnout is especially low, getting a postcard to every Democrat in an election and reminding them to vote can make a huge difference.